1. Product page trust is too weak for paid traffic
High impactMissing delivery clarity, weak review visibility, and no strong reason to buy now. This creates hesitation exactly where buying intent should peak.
Sample proof asset
This sample shows the structure of a paid Hititans audit: what gets reviewed, how findings are prioritized, and how the first implementation sprint is shaped.
Category
Beauty and fragrance
Primary channel
Mobile paid and social traffic
Observed risk
High visit intent, weak conversion path
Goal
Recover more sales from existing traffic
Missing delivery clarity, weak review visibility, and no strong reason to buy now. This creates hesitation exactly where buying intent should peak.
Key buying actions sit below the fold and product information competes with the CTA. Mobile shoppers need less scrolling and more certainty.
Traffic is already being paid for, but there is little follow-up when a shopper leaves. Retention and recovery should be treated as a revenue lever, not a later feature.
Audit
$99 to $149
Implementation sprint
$300 to $700
Ongoing optimization
$400+
The goal of the audit is not to create a long document. It is to create enough trust and clarity that the brand can buy the first sprint immediately.